Awhile ago some footage of gears of war 3 was posted on YouTube, so now the develper, Epic Games, has thought of a twisted punishment if this happens again in the future. Instead of sueing or making any legal fuss where there's a chance the next one who publishes early footage could win in court they got a little bit more Creative. Instead the offender will be banned from any gears3 online play. Epic Games had a few harsh comments about this like: "Some people aren't smart about what they do. They'll be disappointed on 20th September when they can't get in and can't play. They may be banned" or even better: "If you don't value this community, you don't value this experience, then we don't value you. I'd rather pick that one bad apple out of the pool so everybody else can have a better time."